Sign in

Every company wants its products to reach the right customers. There needs to be a smooth flow of communication between the producer and the consumers for that to happen. After all, the brand needs to be easily accessible to the customer, and that’s where channel management comes in.

Marketing efforts…


Woman in a technology career path.
Do you know what constitutes a promising career?

Career — This is a word that defines a significant part of our adult lives. Feeling good about the work one does is essential for overall happiness. Naturally, this has led to many discussions and debates about how one should build a career, what constitutes a good career, how success…


group of people discussing marketing metrics
How do you assess your marketing campaigns?

Marketing metrics are crucial to your marketing campaigns. After all, how else can a company know if its marketing efforts are in the right direction? Conversion cost or cost per conversion is one such marketing metric. In this article, we will discuss the same.

When it comes to marketing, timing…


Career counselor
Career counseling can help you choose the right career option.

Career. Spanning anywhere between three to four decades, a career forms a major part of a person’s life. The fact that we spend a large part of our lives. …


Energy as a career path concept
Have you ever thought about making a career in the Energy sector?

The energy sector is among the most critical sectors in the world. Can we even imagine a world without energy? With all the technology surrounding us, it seems impossible. That’s why it’s worth asking for job seekers. Is energy a good career path?

If you ask us, the answer is…


People see building a brand as being fundamental to succeed in the crowded marketplace that exists today. In fact, differentiation is one of the reasons why brands succeed, and it is also one of the pillars of Marketing 101. But can someone succeed by being off-brand?

This is what we…


Businessman woman standing on an arrow painted on the road
We all have goals to achieve, but are we all goal-oriented?

We all wish to live a meaningful life. But what does it mean to lead a meaningful existence? We read self-help books and attend seminars to get an answer. And they all advise us to become goal-oriented in our lives.

They say that a life without goals is not worth…


The traditional 9 to 5 work shift has its critics, but most people still choose to work the 1st shift. They often choose it because it is what everyone around them does. Although the 1st shift obviously has a few benefits.

For example, it is the best shift for people…


A buyer meets a seller in the marketplace. Our buyer needs the product our seller has to offer. So, we have both supply and demand. But wait, the buyer and seller could not agree on a price. The buyer walked away, leaving the seller wondering about his pricing strategy. This…


The purpose of marketing is to attract an audience to your brand. That’s why marketing is a vital part of your business strategy. And a good marketing plan is a must for your business to succeed. But how can you create a good marketing plan? …

Totempool

Totempool is an exciting platform to showcase your #workportfolio. It’s a new way to present your #resume by posting #teamwork. Join us at www.totempool.com.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store